Jellyvale: A Match Tale 206t4o
Location: USA
Squid games 1v646h
A Match Tale is a captivating free-to-play mobile puzzle game, available on the App Store and Google Play since its soft launch in November 2023. It offers players a vibrant world of charming characters and challenging match-3 puzzles. With various levels that grow in complexity, it promises entertaining gameplay for all ages. The game combines intuitive mechanics with a whimsical storyline, ensuring a fun and engaging experience for both casual gamers and puzzle enthusiasts.


Squid Games is a mobile games studio founded in 2020 in the USA by Jackie Jin. Jackie is a life-long gamer whose work background includes Star Wars: Commander and Words With Friends. Company’s vision is to bring new hit genres to the casual audience, with a focus on world-building, lovable characters, and unique gameplay.

Challenges faced 2t1x6h
Concept and product vision 46q2r
Whimsy was involved from prototype stage all through launch.
Co-development 72b4g
and smooth synchronization in project architecture for several teams
Balancing 1d6n5q
between stable work structure and changes, pipelines and flexibility
Synchronizing 21185f
the remote team in different time zones and cultures
Role of PO 1f419
The Product Owner led the product vision in casual game development, prioritized core features to match player expectations, collaborated with stakeholders to align on goals, and ensured the game delivered both quality and engagement and driving the product toward market success.
WHIMSY TEAM a1k4i
- PM
- Game designer
- Unity developers
- Technical Artist
- Quality Assurance
- VFX Artist
- Sound Designer
- UX/UI Designer
- 2D Artist
Developed Features b1d14
Job done 5y1x1p
- GD Concept The foundational blueprint of game design, outlining core mechanics, themes, player experiences, and overall game objectives to guide development.
- Prototype Prototype game development to test and validate gameplay concepts, mechanics, and overall design direction.
- Programming The process of coding the game's engine, mechanics, UI, AI, and other technical components necessary for the game to function as designed.
- Feature polishing Refining and enhancing game features to ensure they are engaging, bug-free, and seamlessly integrated into the overall gameplay experience.
- VFX design Creating visual effects to enhance the game's aesthetic appeal and mechanisms, including explosions, lighting, and environmental effects.
- Sound design Crafting audio elements such as music, sound effects, and voice-overs to complement the visual experience and immerse players in the game world.
- Quality assurance Game testing to identify and fix bugs, optimize performance, and ensure the game meets all design and functionality standards before release.
- Stores delivery consulting Guidance on preparing and optimizing the game for submission to digital distribution platforms, ensuring compliance with platform standards and maximizing visibility.
- Performance Monitoring and Optimization Continuous assessment of the game's performance post-launch to identify areas for improvement and optimize for different hardware configurations.
- Regular Updates and Enhancements Ongoing development to add new content, features, and refinements, keeping the game fresh and engaging for the player community.
- 2D Art Creating visual assets including characters, environments, and objects to the game's artistic style and narrative.
- UX/UI Design Deg intuitive interfaces and flows to ensure smooth interaction and a positive player experience.
Outcomes 73z3
“SquidGames” offers an immersive, strategic gameplay experience set in a high-stakes competition environment. It aims to engage players deeply through its narrative and competitive challenges, fostering a strong community, emotional investment, and critical thinking skills development. The game’s focus on decision-making and player interaction is designed to enhance retention, stimulate social and content ecosystems, and challenge players to refine their strategic approaches for a rewarding experience.
- 5 stars rated on App Store
- 4,8 rate on Google Play
- 2 000 + installs on the first month of Soft Launch
Review 253d5b
Us 672e6
Thank you for your interest in Whimsy Games Development Studio. We’d love to hear from you!
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